Born and raised in the Boogie Down Bronx, Gerry was a student and documentarian of pop culture and eventually became a photographer for such urban publications as The Source, Spin and Vibe Magazines. His passion for design thinking became the throughline for his many work experiences including graphic designer for Fat Beats Record Distribution, Loud Records and Marvel Comics. Gerry moved to Brooklyn in 2000 to complete Graduate School at Pratt Institute and his NYC teaching certification.
When Gerry looks at his own childhood drawings from the 1980's & 90's, he can see that the culture of his youth and the era it was created in influenced his level of creativity. Cartoons and advertisements were his introduction to the world of art & design, as is the case with the majority of today’s youth. Reflecting upon this, he can say that popular culture is a lens through which children see the world. Everything they create is a direct outcome of a sound or image they might have just experienced.